Hyundai cars will be sold online via Amazon in 2024

Hyundai, a South Korean carmaker, will be the first auto dealer to sell automobiles on Amazon starting next year, the firm said on Thursday. Over time, the corporation has gradually made its way into the auto industry by introducing virtual showrooms on its website where customers can study and contrast cars without really buying them through Amazon. Through its website, customers may purchase automotive supplies, including replacement parts.

Before, buyers could peruse automobile showrooms and compare costs on Amazon, but they couldn’t really purchase a vehicle. When many Hyundai dealers begin to put models for sale on the website next year, that will change. On the website, customers may look over automobiles and purchase them using the payment methods of their choice. After that, they may decide whether to have the automobile delivered to their house at a time that works for them or pick it up at a local dealership.

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Crucially, the dealer will still be the vehicle’s final seller; Amazon’s platform will act as a go-between for the buyer and the dealership. It’s unknown if the business is in discussions with other automakers to put their cars on the website.

Customers will find it simple to buy a new car online with this new digital shopping experience and then pick it up or have it delivered at a time that suits them best by their local dealership. Within the familiar and trusted Amazon environment, customers will be able to search for available cars in their area based on a variety of preferences, such as model, trim, color, and features; select their preferred car; and then check out online with the payment and financing options they have selected.

Dealers will have another avenue to market their inventory and provide convenience to their clientele with this new shopping experience.

People generally detest shopping for cars, and the dealership experience consistently ranks highest on people’s lists of annoyances, according to most studies. A direct-to-consumer (DTC) method, where customers purchase cars directly from the company website, has been pioneered by Tesla. Manufacturers are not allowed to sell cars directly to consumers under the regulations in 48 states, yet this is beginning to change as a result of Tesla’s increasing popularity. Although Tesla does not have its own dealerships, dealership groups across many states have sued the firm multiple times in an attempt to stop it from selling automobiles.

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Amazon’s agreement with Hyundai deftly avoids this problem by guaranteeing that dealers will always play a vital role in the process. The majority of dealers let buyers peruse and purchase vehicles via their own websites, but having Amazon as an extra platform with millions of daily users is expected to assist in streamlining the process.